Client: Smith & Nephew

Project: PROFORE application guide

Brief: To produce a campaign image to promote the fact that PROFORE is the most clinically proven compression bandage on the market and to provide nurses with a comprehensive training guide for the correct application of the bandages.

Smith & Nephew

Starting with a new campaign for one brand 19 years ago, White Agency has since worked on all Smith & Nephew's leading brands.  This has allowed the agency to develop extensive product and medical knowledge, which has helped to support the Smith & Nephew marketing team and provide a very high level of service.

In 2006 Smith & Nephew underwent a procurement exercise and put the creative work out to pitch. White Agency was successful in becoming one of two rostered agencies, showing our ability to maintain high standards over a long period of time.