Client: Smith & Nephew

Project: ALGISITE M dressing campaign

Brief: To create a campaign promoting the cost effectiveness of ALGISITE M against the competition.  You get the same or better performance for less money.

Smith & Nephew

Starting with a new campaign for one brand 19 years ago, White Agency has since worked on all Smith & Nephews leading brands.  This has allowed the agency to develop extensive product and medical knowledge, which has helped to support the Smith & Nephew marketing team and provide a very high level of service.

In 2006 Smith & Nephew underwent a procurement exercise and put the creative work out to pitch. White Agency was successful in becoming one of two rostered agencies, showing out ability to maintain high standards over a long period of time.