Client: Smith & Nephew

Project: ALGISITE M dressing campaign

Brief: To create a campaign promoting the cost effectiveness of ALGISITE M against the competition.  You get the same or better performance for less money.

The mailer allowed the front savings figures to be tailored to individual Trusts to personalise the mailer.

Smith & Nephew

Starting with a new campaign for one brand 19 years ago, White Agency has since worked on all Smith & Nephews leading brands.  This has allowed the agency to develop extensive product and medical knowledge, which has helped to support the Smith & Nephew marketing team and provide a very high level of service.

In 2006 Smith & Nephew underwent a procurement exercise and put the creative work out to pitch. White Agency was successful in becoming one of two rostered agencies, showing out ability to maintain high standards over a long period of time.