Portfolio

Smith & Nephew - VERSAJET

Client: Smith & Nephew

Project: VERSAJET

Brief: To produce a campaign image and sales literature promoting the speed and precision for debriding wounds with VERSAJET - a unique system which uses saline solution to clean and remove non viable tissue in one go.

Smith & Nephew

Starting with a new campaign for one brand 19 years ago, White Agency has since worked on all Smith & Nephew's leading brands.  This has allowed the agency to develop extensive product and medical knowledge, which has helped to support the Smith & Nephew marketing team and provide a very high level of service.

In 2006 Smith & Nephew underwent a procurement exercise and put the creative work out to pitch. White Agency was successful in becoming one of two rostered agencies, showing our ability to maintain high standards over a long period of time.

Tuning Fork

Before 1711 with no way to measure pitch, the same piece of music could vary dramatically from orchestra to orchestra.

In 1711 John Shore invented the tuning fork and the universal pitch for A was set at A4235.5 .

Clear Thinking