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Smith & Nephew - Wheel to Heal

Client: Smith & Nephew

Project: Wheel to heal

Brief: To produce a system to enable nurses to apply the rules of T.I.M.E. and select the correct dressings for the wound they are presented with.

Smith & Nephew

Starting with a new campaign for one brand 19 years ago, White Agency has since worked on all Smith & Nephew's leading brands.  This has allowed the agency to develop extensive product and medical knowledge, which has helped to support the Smith & Nephew marketing team and provide a very high level of service.

In 2006 Smith & Nephew underwent a procurement exercise and put the creative work out to pitch. White Agency was successful in becoming one of two rostered agencies, showing our ability to maintain high standards over a long period of time.

Iced Tea

In 1904 during a scorching summer, The Association of Assam Tea Producers had a stall at the St.Louis World Trade Fair. As temperatures soared, sales plummeted.

Kiosk manager, Richard Blechyden poured the tea over ice cubes, iced tea was invented.

Clear Thinking