Digital Marketing

Website Design and Development

As part of the Agency’s integrated approach to marketing we have a team of experienced web designers and developers who can deliver websites to meet your needs. The Agency has worked on a wide range of web based projects including: fully content managed eCommerce solutions, web applications, microsites and email campaigns.

Our team enthuse about their industry and have a dedication to research and development, which ensures we can provide the latest and most efficient solutions to you.

If the terms ‘Web Standards’, ‘Web 2.0’, ‘Microformats’, ‘Ajax’ and ‘Content Negotiation’ don’t mean anything to you don’t worry, our team have got it all covered.

Accessibility and Web Standards

Web Standards are a series of best practices and guidelines, developed by the World Wide Web Consortium. By developing W3C-compliant code, our sites will be optimised, future-proof and accessible.

So what does this mean ? 

In plain English, this means our sites will load faster, have improved search-engine performance and will be accessible across more types of web browser, including mobile phones, PDAs and Web TV.

There is another reason why we strive to write perfectly validating XHTML code:

Different browsers have different ways of displaying imperfect code. It’s only when your code is valid, that browsers provide consistent results. In the future, new browsers will only allow perfectly validating code. Our websites are built to last.

W3C : WAI-AA WCAG 1.0 W3C : XHTML 1.1W3C : CSS

The internet is for everyone.

The law about accessible websites came into force on 1st October 1999 and the Code of Practice for this section of the Act was published on 27th May 2002. This may mean that your current website is in breach of the law.

We endeavour to make your site as accessible as possible, to visitors with vision difficulties, those using screen readers and the physically-impaired.

Every site has blind visitors.

The most frequent visually-impaired visitor to any web site isn’t a person. It’s a spider!

Search engines, including Google, use indexing applications called spiders to crawl the web. By following the Code of Practice, we’re ensuring that your site will be read, indexed and ranked by all visiting search engine spiders.

Content Management – giving our clients the control

White Agency has developed its own in-house Content Management System (CMS), which allows you to maintain the navigation, content and imagery on your website without the need to understand any of the underlying technology. Inhouse CMS system Full Image

The CMS runs from a browser and allows site updates to be applied instantly, without a single phone call to the Agency. The CMS is so powerful, it can even build new sections and pages so your new website need never become old.

As an added bonus the system has a number of in-built Search Engine Optimisation techniques, thus enabling clients to improve their search engine rankings.

 Inhouse CMS system Control Panel

Multimedia

These days, multimedia means more than just combining video, animation, text and sound.
Clients require breathtaking design, high usability and intelligently assembled content.

We pride ourselves on producing superior and effective marketing solutions.

Uses include

  • •   Corporate presentations
  • •   One to one / one to many sales presentations
  • •   Electronic brochures
  • •   Exhibition stand presentations.
  • •   Point of Information touch screen kiosks

 

In the fast-moving digital age, multimedia remains the best format for delivering your message to your audience.

Interactivity

What is the point in having a cdrom full of information if no one can find it ? We are experts in developing simple-to-use applications with intuitive navigation, which ensure your audience will find your information quickly and easily.

Getting it right

PowerPoint is the most widely used screen-based presentation medium in the world. It’s easy to use. Unfortunately it's also easy to use badly.

We will complement your company’s existing branding or produce visually stunning bespoke designs, which will ensure your message is always delivered with professionalism and impact.

Presentation tools

We can arm your salesforce with flexible, dynamic, presentation software. We have developed a suite of presentation tools that will deliver your organisation's message with clarity and professionalism.

Our tools are scaleable to match your needs. You may require a one off presentation or a customisable presentation builder, serviced by a library of topics and media.

CDROMS and DVDROMS

Multimedia cdrom's, DVD's and business card cd's are best used as preferred marketing tools for conveying high impact presentations. A cdrom offers many exciting features websites and traditional media can not.

With the addition of video, sound and animation, along with the potential for linking to online data, your marketing message can have a significantly higher impact on your target audience than traditional media.

Iced Tea

In 1904 during a scorching summer, The Association of Assam Tea Producers had a stall at the St.Louis World Trade Fair. As temperatures soared, sales plummeted.

Kiosk manager, Richard Blechyden poured the tea over ice cubes, iced tea was invented.

Clear Thinking