Baking Yeast Advertisement
Mauri Products faced increasing competition in the supply of baking yeast and needed to promote the extra benefits that they could supply to their clients in what was seen as a commodity market. The solution was a simple advert that would stand out of British Baker magazine and generate awareness of the added value services.
AB MAURI, a division of Associated British Foods plc (ABF), is a global family of yeast and bakery ingredient companies with an impressive footprint. They are one of the largest producers and distributors of yeast and bakery ingredients in the world.