Brand Unity
Overview
The different brand logos owned by the Swift Group were developed to create a more uniformed approach bringing all brands under the Swift umbrella.
Swift Group
Swift Group is the UK’s leading manufacturer of caravans, motorhomes and holiday homes. White Agency have worked with the Swift Group for over 30 years helping them grow from a single brand to a multi-brand operation.
Brief
Swift Group has acquired many well-known caravan marques over the years through acquisitions. The strength of the Swift marque through product innovation, quality, customer service and marketing has been the driving force behind reinvigorating these marques into market leading products. White Agency was asked to unify all these marques under the one Swift brand to help streamline and reduce complexity of marketing multiple marques across its dealer’s network.
What we did
Following the brief, existing brand logos were reviewed and it was felt that the ‘Swift bird’ emblem should be taken out of the existing lozenge to symbolise the freedom of flight and the freedom that Swift products give you to travel. The ‘bird has been subtly changed to give it more of a feeling of flight and the Swift lettering has been updated to an italicised version to reflect the movement. The single new Swift marque now represents the previous marques of Sprite, Sterling, Bessacarr, Escape and Autocruise in the brand line up
