The Swift Group takes the largest stand at industry exhibitions with the main shows being held at the NEC in Birmingham. We work with the stand designers to design and produce all the graphics for the stand.
Swift Group is the UK’s leading manufacturer of caravans, motorhomes and holiday homes. White Agency have worked with the Swift Group for over 30 years helping them grow from a single brand to a multi-brand operation.
With limited control over a huge venue the challenge was to provide a clear focal point that engaged attendees and enticed them to find out more.
The design had to appeal to a wide audience and work on a host of materials from towering multi sided displays to small take-away items.
What we did
With careful consideration to the various buyer personas the clean, bright designs successfully transformed the space into a coherent, on message experience.
We worked closely with the event planners to ensure the layout would match our creative intention and achieve high impact.